Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies.
Account-Based Marketing (ABM) is quickly growing to be one of the strongest tools for B2B marketers. According to Salesforce, “Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach; half of those marketers cite significantly higher...
If you haven’t heard of account-based marketing by now, I’m going to assume you live under a rock. Even though it’s a hot topic with B2B marketers lately, it’s by no means a new concept.
With the ever-expanding landscape of online marketing, you can’t afford to get left behind. Traditional marketing isn’t enough these days; you need to find a more effective way of engaging with customers.
Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process.
