Why GDPR Isn't the End of the World
It might seem ominous at first, but GDPR might not be the White Walker we all feared it to be. In fact, we might end up embracing it.
Reduce Sales Pitch Failure by Finding the Right Prospects
There’s no point having a killer pitch and then wasting it on the wrong sales prospects. To ensure you close deals, try to find prospects who have a real need for your product or service.
Account Based Marketing Best Practices
Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies.
Marketers, Brace Yourselves for GDPR
General Data Protection Regulation (GDPR) is a set of data protection rules proposed by The European Commission – calling for companies in the EU to handle the personal data of their customers more fairly.
How To Use LinkedIn for Account-Based Marketing
Account-Based Marketing (ABM) is quickly growing to be one of the strongest tools for B2B marketers. According to Salesforce, “Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach; half of those marketers cite significantly higher...
Get Those Laser Beams Ready For Digital ABM
If you haven’t heard of account-based marketing by now, I’m going to assume you live under a rock. Even though it’s a hot topic with B2B marketers lately, it’s by no means a new concept.
