The Evolution of the Marketing Mix
Marketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.
Welcome To Our Blog
Marketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.
It might seem ominous at first, but GDPR might not be the White Walker we all feared it to be. In fact, we might end up embracing it.
There’s no point having a killer pitch and then wasting it on the wrong sales prospects. To ensure you close deals, try to find prospects who have a real need for your product or service.
Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies.
Account-Based Marketing (ABM) is quickly growing to be one of the strongest tools for B2B marketers. According to Salesforce, “Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach; half of those marketers cite significantly higher...
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