For many businesses, it’s no longer a case of ‘if’ we move into a new region, but ‘when’. An expansion abroad is an exciting prospect, and can vastly improve your brand’s scope and revenue potential, but requires a bespoke international marketing strategy with an international telemarketing component.
Let’s explore how international telemarketing can bolster your marketing strategy’s chances of success overseas.Have you adapted your entire marketing strategy to every region you hope to conquer?
Before wielding the power of international telemarketing, you need to structure a marketing strategy for every new market you want to enter. Translating your marketing material into another language (no matter how good the translator) does not make an international marketing strategy. Your strategy needs to take into account differences in timescales (moving into an Asian country might take a lot longer than a move into a neighbouring European country), deliverables, profit margins and the metrics used to measure its success.
When implementing a marketing strategy abroad, your campaigns need to be doubly impactful
When you move into a new territory, the chances that your audience has even heard of your brand are low. Relying on marketing techniques that yielded results at home probably won’t work abroad. Your international marketing strategy therefore needs to be doubly impactful to succeed—you need to make serious waves with your audience. International telemarketing helps you do this.
Telemarketing is targeted, and allows you to demonstrate that you speak your leads’ language
International telemarketing lets you reach out to and connect with your audience with razor sharp precision. While SEO adapted to your new region, an active social media presence and a website created for the new market are essential parts of a global marketing strategy, they lack the personalised and human approach that can be delivered with a phone call. Reaching out to prospects in their own language ensures that they take a great deal more notice than if you’d called them in English—even if they’re perfectly fluent.
From market research to appointment setting, telemarketing can enhance your strategy throughout its lifespan
An unscripted phone call is a brilliant opportunity to gather more information about your audience directly from the source (them!) that can feed into and evolve your marketing strategy. But bear in mind that those first few minutes of conversation between a telemarketer and your prospect is make or break—you simply can’t afford to create bad impressions before you’ve even entered a new market. And, of course, telemarketing can be used throughout the entire lifespan of your international marketing strategy: for market research, lead nurturing and sales appointment setting.
GCL’s lead generation services, which include telemarketing, help your business generate demand in the regions you operate in. For more information about how telemarketing can be applied alongside a digital marketing strategy, download the guide:
