Let’s face it, most companies simply don’t have the budget to sustain a fully-functioning marketing department. Relatively, the telemarketing department is one of the first areas an organisation will look to downsize when the economy takes a dive or an important client opts to take its business els...
When it comes to B2B telemarketing, the world’s most valuable resource isn’t oil, coal or diamonds — it’s data. As the initial link between your business and prospective customers, good data is imperative to the success of your marketing efforts. Using enriched information enables highly targeted c...
The 25th of May 2018 is the date that’s been niggling at the forefront of your mind, as a B2B marketer. Some are calling it ‘D-Day’, others go as far as labelling it a ‘new regime’. The day that GDPR comes into effect is painted as a revolution, a radical change in the way data is handled, far too ...
Imagine this. You are sat at home on your personal Facebook account, and have the news on in the background. Suddenly, a breaking news story comes through claiming Facebook used 50,000 people’s account details to influence the US election. You wonder how this is allowed and whether at any point your...
You may think that GDPR is a chore that has to be done. But don’t. Embrace the upcoming regulations to give your business an edge over the competition. Doing this will ultimately create more leads through increasing your brand image.
Having trouble establishing who your customers are? Want to know how this can be solved? Do you feel GDPR is holding you back? If you’ve had to think about any of these questions then read on.
