Hiring B2B Telemarketers with High EQ
Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).
Conduct your own sales pipeline investigation
What do you do when sales dry up?
Sometimes, it’s quicker and easier to find someone to blame than it is to get to the root of the problem. However, apportioning blame will not fix the problem and you will waste a lot of time and effort getting into arguments about it. It’s better to use those ene...
The Power of Human Touch in B2B Marketing
2002 – LinkedIn Launched
2004 – Facebook Launched
2006 – Twitter Launched
The Digital B2C world as we know it truly started in 2002 and since that time our world has been revolutionised by a plethora of “shiny new objects”. Pinterest, YouTube, Instagram et al – all offered us new and better ways to ...
The 5 Best Ways To Boost Registrations For Your Company's Conference Or Event
Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees.
Here are five of the best registration approaches to ensure you get the attendees you need for your event t...
Why Marketing and Sales Can’t Agree on Lead Generation
If you work in Sales and Marketing, you're likely already aware of the age-old rivalry between the two departments, and how this infighting (however fun to joke about) does nothing to generate marketing leads or sales. In fact, the disconnect between the two camps actively hinders the lead generat...
Emotional Intelligence: The Key To Providing An Exceptional Customer Experience
Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ importan...
