If you work in Sales and Marketing, you're likely already aware of the age-old rivalry between the two departments, and how this infighting (however fun to joke about) does nothing to generate marketing leads or sales. In fact, the disconnect between the two camps actively hinders the lead generat...
Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ importan...
Emotional intelligence (EQ) is how we measure an individual’s ability to navigate their own and others’ emotional landscapes. As a marketer, EQ plays a vital role in developing strong relationships with leads and customers by giving you the ability to empathise with them. Without the ability to unde...
At first glance, the mountain seems like a mammoth task and it is so easy to set your sights on reaching the summit, often forgetting about the beautiful views on the way up! Yes, your ultimate goal should be to set appointments and generate leads, but you should also reap the benefits of each stage...
There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in a B...
Technology has no doubt changed the way the world works. It also continues to cause major changes within specific fields and areas of business. Services like AirBnB, Netflix and Uber have completely shifted the way those industries operate.
The B2B industry is also no stranger to technological dr...
