What do you do when sales dry up?
Sometimes, it’s quicker and easier to find someone to blame than it is to get to the root of the problem. However, apportioning blame will not fix the problem and you will waste a lot of time and effort getting into arguments about it. It’s better to use those ene...
2002 – LinkedIn Launched
2004 – Facebook Launched
2006 – Twitter Launched
The Digital B2C world as we know it truly started in 2002 and since that time our world has been revolutionised by a plethora of “shiny new objects”. Pinterest, YouTube, Instagram et al – all offered us new and better ways to ...
Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees.
Here are five of the best registration approaches to ensure you get the attendees you need for your event t...
If you work in Sales and Marketing, you're likely already aware of the age-old rivalry between the two departments, and how this infighting (however fun to joke about) does nothing to generate marketing leads or sales. In fact, the disconnect between the two camps actively hinders the lead generat...
Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ importan...
Emotional intelligence (EQ) is how we measure an individual’s ability to navigate their own and others’ emotional landscapes. As a marketer, EQ plays a vital role in developing strong relationships with leads and customers by giving you the ability to empathise with them. Without the ability to unde...
