It’s every marketing director’s nightmare: proudly presenting the sales team with a long list of business leads, only for barely any of them to convert into customers. You’ve let down the sales director (they won’t be able to meet their targets) and a chunk of the monthly marketing budget has gone t...
Omnichannel marketing is a strategy that uses multiple different channels to reach potential customers, all working in unison to create a consistent experience. These could be tv ads, emails, social media, telemarketing, print or any other mix, not restricted to digital or traditional methods. To ...
Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).
What do you do when sales dry up?
Sometimes, it’s quicker and easier to find someone to blame than it is to get to the root of the problem. However, apportioning blame will not fix the problem and you will waste a lot of time and effort getting into arguments about it. It’s better to use those ene...
2002 – LinkedIn Launched
2004 – Facebook Launched
2006 – Twitter Launched
The Digital B2C world as we know it truly started in 2002 and since that time our world has been revolutionised by a plethora of “shiny new objects”. Pinterest, YouTube, Instagram et al – all offered us new and better ways to ...
Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees.
Here are five of the best registration approaches to ensure you get the attendees you need for your event t...
