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Is your B2B marketing strategy doomed from the start?

By GCL | 19 February 2020




Traditionally, B2B marketing has operated from a very different playbook from B2C marketing. Many believed that B2B marketing was another beast entirely, and that it was foolish to try and implement B2C strategies as part of your B2B marketing campaign. This 2012 article from CBS clearly summarise...

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3 B2B Marketing Tips To Help You Achieve Growth

By GCL | 5 February 2020




In the increasingly competitive B2B space, it’s important to have a marketing strategy that connects with the right leads and fosters genuine business growth. In order to help you achieve this goal, here are 3 helpful tips

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B2B Telemarketing For The Win: Why The Oldest Form Of Sales Is Still The Best

By Elizabeth Hamer | 27 January 2020




Before the internet, computers, smartphones and digital connectivity, there was the telephone. And from a marketer’s mouthpiece to a lead’s receiver was how the telemarketing revolution began. That was a long time ago. Today sees marketers capitalising on the ever-growing list of channels and devic...

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Why B2B Events Are Critical To Success In The Age Of Digital Marketing

By James Crowder | 26 January 2020




Digital marketing has found a way to connect with users in a variety of online spaces. Log onto a news site and a pop up will appear from their latest advertiser. Check the score for the baseball game on your mobile and banners will entice you to buy their merchandise. An email will arrive in your ...

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How To Spot Business Leads That’ll Never Convert

By James Crowder | 22 January 2020




It’s every marketing director’s nightmare: proudly presenting the sales team with a long list of business leads, only for barely any of them to convert into customers. You’ve let down the sales director (they won’t be able to meet their targets) and a chunk of the monthly marketing budget has gone t...

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The one thing people don’t understand about omnichannel marketing

By GCL | 22 January 2020




Omnichannel marketing is a strategy that uses multiple different channels to reach potential customers, all working in unison to create a consistent experience. These could be tv ads, emails, social media, telemarketing, print or any other mix, not restricted to digital or traditional methods. To ...

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