Whether because of robocalls or telemarketers offering services and products you’re not interested in, people don’t always have the most positive attitude towards telemarketing.
But what if I told you that B2B telemarketing was a completely different beast? That, when it comes to B2B, all marketi...
In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.
Here are a few tip...
We’ve discussed in great detail the differences between B2B and B2C telemarketing, particularly when it comes to cold calling and how B2C telemarketing can give its B2B counterpart a bad reputation. The reality of B2B telemarketing is a different story.
This article from Hackernoon highlights how...
As a marketer, you may have heard about Account-Based Marketing (ABM), but have yet to incorporate it into your marketing strategy. ABM is a type of B2B marketing that focuses marketing and sales activities on specific accounts within certain industries.
These accounts are high value in regards t...
One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
In this blog we’ll look at the buyer’s journey and how understanding t...
Many people make the mistake of assuming that a digital marketing strategy is all, well, digital. They assume that it involves tactics that exist entirely online—through social media, websites or email—and that it has no room for traditional marketing activities, like B2B telemarketing.
