There are plenty of lead generation tactics out there: content marketing, email marketing, B2B telemarketing, social media marketing, outbound marketing… the list goes on. Choosing which one will generate the type of leads you need to grow revenue is a bit of a gamble. How do you know which will be ...
Despite the fuss that marketers have kicked up about big data, there’s been significantly less enthusiasm from their sales counterparts – surprising, since data can provide the same actionable insights for sales that it does for the teams optimising their marketing strategies.
Lead generation, which in turn leads to sales pitch opportunities, is the lifeblood of any business. Whether your business succeeds or fails depends on your ability to connect with potential customers and convert them into clients. But this leads to the first challenge that many businesses have to d...
Outsourcing your lead generation can be highly beneficial for your business—but only when it’s done correctly. Think about it like this: when outsourcing your lead generation, you’re essentially relying on someone else to help your company find new customers. That’s why you need to find a company ...
With all the inbound vs outbound arguments out there, you’d think that the two approaches are mutually exclusive, but they’re not. In fact, it’s counterproductive to think of them as separate.
