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Welcome To Our Blog

How to successfully outsource your lead generation

By Scott Barr | 23 June 2020




Outsourcing your lead generation can be highly beneficial for your business—but only when it’s done correctly. Think about it like this: when outsourcing your lead generation, you’re essentially relying on someone else to help your company find new customers. That’s why you need to find a company ...

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How holistic lead generation delivers higher ROI

By Jenny Reardon | 9 June 2020




With all the inbound vs outbound arguments out there, you’d think that the two approaches are mutually exclusive, but they’re not. In fact, it’s counterproductive to think of them as separate.

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Avoid these mistakes to deliver an effective B2B telemarketing campaign

By GCL | 4 June 2020




Many businesses understand that B2B telemarketing can be an effective tool for reaching prospects. However, there are a number of practices they, or their telemarketing partner, should avoid in order to guarantee solid results. Here are 3 mistakes that inexperienced B2B telemarketers make:

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How To Avoid Wasting Sales Pitches On The Wrong Prospects

By Scott Barr | 26 May 2020




Given the numbers-driven nature of the sales game, it’s no surprise that most salespeople deliver a sales pitch to every prospect that comes their way. But is this a sensible approach when the working relationship with one’s clients plays such a large part in determining the success of your business...

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The Real People’s Guide to Smarketing

By Scott Barr | 22 May 2020




Smarketing is so much more than the goofy-sounding buzzword suggests. It’s fast becoming the determining factor between whether an organisation succeeds or fails to achieve its business growth objectives by optimally aligning its marketing and sales units. 

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GDPR Is Here. But What’s Next For Marketers and Personal Data?

By GCL | 22 April 2020




Many in the business world tried to ignore GDPR when the news first broke about these new data privacy regulations. But when they realised that keeping their heads buried in the sand wasn’t an option, there was a last-minute scramble to ensure compliance

GDPR came into effect on May 25th, 2018...

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