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Welcome To Our Blog

The Key Steps Of A Data Enrichment Project

By James Crowder | 4 November 2020




Marketing data is a currency that’s getting stronger year-on-year. Thanks to data’s prolific use, marketing has become more of a science than an art. And the more businesses use data to shape and create ever more targeted and relevant campaigns, the more they need to use it – or fall behind the comp...

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Why EQ is Critical in Telemarketing

By GCL | 4 November 2020




Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing role i...

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The Marketers “not so” Secret Weapon - Data Insight, Enhancement and Effectiveness

By GCL | 2 November 2020




An expert opinion on effective B2B databases

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Data buying guide: how to buy marketing data that will deliver ROI

By James Crowder | 23 October 2020




Let’s say that you need to buy marketing data for a new campaign. You know that you need data that is accurate, in-depth, and relevant. It needs to contain all the fields needed to segment audiences for greater engagement.

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Telemarketing vs Cold Calling — What's The Difference?

By James Crowder | 7 October 2020




Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.

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Data Enrichment: Four Ways to Build a Quality B2B Database

By James Crowder | 5 October 2020




The quality of your database has a direct influence on the success of your marketing efforts. So many companies are missing out on great lead generation opportunities due to the simple fact that their databases aren’t up to standard.

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