Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.
The quality of your database has a direct influence on the success of your marketing efforts. So many companies are missing out on great lead generation opportunities due to the simple fact that their databases aren’t up to standard.
Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed-out list of leads that have not become customers. These repositories usually contain segment...
No business is completely satisfied with their conversion rates – let’s face it, there’s always room for improvement.
Here’s a scenario: visitor numbers are up and conversions are down. And you’re thinking, what’s going on? The chances are that there’s something in your sales funnel that’s stopping your prospects from converting.
There are plenty of lead generation tactics out there: content marketing, email marketing, B2B telemarketing, social media marketing, outbound marketing… the list goes on. Choosing which one will generate the type of leads you need to grow revenue is a bit of a gamble. How do you know which will be ...
