Smarketing: Four Steps to Align Sales and Marketing

 Sales and Marketing are like Batman and Superman. They might have their differences, but they need to work together to achieve an overarching goal.

How To Map And Plan Your Sales Pipeline

The size of a marketing budget depends on a marketer’s ability to generate good quality leads – leads that’ll convert to customers. As well as supplying a steady stream of leads to the sales team, cost per lead needs to be kept as low as possible to guarantee positive ROI.

Top Tips For Getting the Most From Your Event

Reading time: 11 minutes

For many organisations, events such as expos, trade shows and conferences are a critical part of their business. These events offer insights into industry developments, as well as opportunities for professionals to connect and do business in person. The following event ind...

How to Bring Your Marketing to Life With The Human Touch

Reading time: 15 minutes

With the fast-paced change in digital marketing, Telemarketing has an important, albeit changing role to play in connecting buyers and sellers in the future. If anything, the rise of digital has strengthened telemarketing’s stake in the market. Despite the ease and simplic...

Why You Need To Know Your Prospect's Business Objectives

Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate intere...

5 Reasons Why Primary Market Research is Essential

Conducting market research is one thing, understanding it is a completely different matter! Large organisations all over the world carry out extensive market research to understand their customers better and to find out what drives them. And whether it’s primary, secondary, quantitative or qualita...