Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of thi...
Imagine all the revenue you could bring in with an everlasting sales pipeline?
Well, to make that happen you’ve got to have a plan. Sales are well known for coming up with cunning plans and to get your sales pipeline consistently delivering, you need to focus on three main areas – fresh data, keepin...
Even the greatest businesses can struggle during economic downturns, which can arrive quickly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.
In this blog, we share 5 tips to ensure your B2B bu...
Sales and Marketing are like Batman and Superman. They might have their differences, but they need to work together to achieve an overarching goal.
The size of a marketing budget depends on a marketer’s ability to generate good quality leads – leads that’ll convert to customers. As well as supplying a steady stream of leads to the sales team, cost per lead needs to be kept as low as possible to guarantee positive ROI.
Reading time: 11 minutes
For many organisations, events such as expos, trade shows and conferences are a critical part of their business. These events offer insights into industry developments, as well as opportunities for professionals to connect and do business in person. The following event ind...
