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With the fast-paced change in digital marketing, Telemarketing has an important, albeit changing role to play in connecting buyers and sellers in the future. If anything, the rise of digital has strengthened telemarketing’s stake in the market. Despite the ease and simplic...
Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate intere...
Conducting market research is one thing, understanding it is a completely different matter! Large organisations all over the world carry out extensive market research to understand their customers better and to find out what drives them. And whether it’s primary, secondary, quantitative or qualita...
The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means creativ...
Data enrichment refers to processes used to refine and enhance raw information. It helps businesses add value to and improve the quality of their data. This process will help you take a basic database and turn it into a more valuable asset that can be used more proactively. If you want better leads ...
In the world of B2B telemarketing, it’s important to be proactive and try to engage a prospect as soon as you think they’re ready.
