Data enrichment refers to processes used to refine and enhance raw information. It helps businesses add value to and improve the quality of their data. This process will help you take a basic database and turn it into a more valuable asset that can be used more proactively. If you want better leads ...
In the world of B2B telemarketing, it’s important to be proactive and try to engage a prospect as soon as you think they’re ready.
Marketing data is a currency that’s getting stronger year-on-year. Thanks to data’s prolific use, marketing has become more of a science than an art. And the more businesses use data to shape and create ever more targeted and relevant campaigns, the more they need to use it – or fall behind the comp...
Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing role i...
An expert opinion on effective B2B databases
Let’s say that you need to buy marketing data for a new campaign. You know that you need data that is accurate, in-depth, and relevant. It needs to contain all the fields needed to segment audiences for greater engagement.
