Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.
The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means creativ...
In the world of B2B telemarketing, it’s important to be proactive and try to engage a prospect as soon as you think they’re ready.
Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing role i...
Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.
Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed-out list of leads that have not become customers. These repositories usually contain segment...
