During your career, there will likely be many situations when you need to hop on a call to get a deal over the line. But if you’re lacking in experience, this can be an incredibly daunting task.
If you’re unsure about how to approach this challenge, there are many resources to help get you starte...
Traditionally, B2B marketing has operated from a very different playbook from B2C marketing. Many believed that B2B marketing was another beast entirely, and that it was foolish to try and implement B2C strategies as part of your B2B marketing campaign. This 2012 article from CBS clearly summarise...
In the increasingly competitive B2B space, it’s important to have a marketing strategy that connects with the right leads and fosters genuine business growth. In order to help you achieve this goal, here are 3 helpful tips:
Before the internet, computers, smartphones and digital connectivity, there was the telephone. And from a marketer’s mouthpiece to a lead’s receiver was how the telemarketing revolution began. That was a long time ago. Today sees marketers capitalising on the ever-growing list of channels and devic...
Omnichannel marketing is a strategy that uses multiple different channels to reach potential customers, all working in unison to create a consistent experience. These could be tv ads, emails, social media, telemarketing, print or any other mix, not restricted to digital or traditional methods. To ...
Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).
