--- title: GCL B2B's Marketing Blog (49) description: Writing about all things inbound and outbound B2B Marketing. (49) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](https://blog.gclb2b.com/hubfs/invisible_team.png)](https://blog.gclb2b.com/blog/the-invisible-team) ## [The invisible team](https://blog.gclb2b.com/blog/the-invisible-team) By [Emma Wainman-Sale](https://blog.gclb2b.com/blog/author/emma-wainman-sale) | 22 March 2016 --- --- **Definition of Outsource: ‘To relocate or transfer (jobs) to another labour market’** Although strictly true, this definition alone highlights one of the objections we face when talking to prospects. The notion of handing over a project or campaign may seem alien to some people and often marketing mana... [Read More ➢](https://blog.gclb2b.com/blog/the-invisible-team) 0 [![](https://blog.gclb2b.com/hubfs/doc_brown.jpg)](https://blog.gclb2b.com/blog/why-the-fight-0) ## [It's not rocket science, its more technical](https://blog.gclb2b.com/blog/why-the-fight-0) By [Emma Wainman-Sale](https://blog.gclb2b.com/blog/author/emma-wainman-sale) | 14 March 2016 --- --- We don’t know how to sell a flux capacitor, but if you have invented one, we can get you in front of the right people. One of the most common objections we hear is ‘You can’t possibly sell my product/service like I can, it’s too technical’. The truth of the matter is; no, we can’t. Here at GCL, we d... [Read More ➢](https://blog.gclb2b.com/blog/why-the-fight-0) 0 [![](https://blog.gclb2b.com/hubfs/yearly_campaign.png)](https://blog.gclb2b.com/blog/why-the-fight) ## [Inhouse vs Outsourced...Why the fight?](https://blog.gclb2b.com/blog/why-the-fight) By [Emma Wainman-Sale](https://blog.gclb2b.com/blog/author/emma-wainman-sale) | 4 March 2016 --- --- When starting a new telemarketing campaign, many people think that they have to make the decision, ‘in-house or outsource?’. The truth of the matter is, why not have your cake and eat it? Like strawberries and cream, an in-house team partnered with an outsourced solution can make the perfect telemar... [Read More ➢](https://blog.gclb2b.com/blog/why-the-fight) 0 [![](https://blog.gclb2b.com/hubfs/missed_the_boat.jpg)](https://blog.gclb2b.com/blog/have-you-missed-the-boat) ## [Have you missed the boat?](https://blog.gclb2b.com/blog/have-you-missed-the-boat) By [Emma Wainman-Sale](https://blog.gclb2b.com/blog/author/emma-wainman-sale) | 19 February 2016 --- --- Senior level, high quality, high value telemarketing is a process. The right person is often very difficult to reach; they are either in meetings, guarded by gatekeepers like the crown jewels or you haven’t got the timing quite right. One thing is for sure, you will never be able to make that appoin... [Read More ➢](https://blog.gclb2b.com/blog/have-you-missed-the-boat) 0 [![](https://blog.gclb2b.com/hubfs/phone_and_social_media.png)](https://blog.gclb2b.com/blog/social-media-and-telemarketing) ## [Social media gives Telemarketing a new lease of life](https://blog.gclb2b.com/blog/social-media-and-telemarketing) By [Emma Wainman-Sale](https://blog.gclb2b.com/blog/author/emma-wainman-sale) | 11 February 2016 --- ---  **The four golden rules of Social Media** It’s safe to say that as marketing is constantly evolving, social media is considered as a major part of the B2B marketing mix. This being said, it is surprising to see how many companies don’t use it to its full potential. Is social media just ‘the latest craz... [Read More ➢](https://blog.gclb2b.com/blog/social-media-and-telemarketing) 0 [![](https://blog.gclb2b.com/hubfs/Evolution_of_telemarketing-01.jpg)](https://blog.gclb2b.com/blog/evolution-of-telemarketing) ## [The evolution of Telemarketing](https://blog.gclb2b.com/blog/evolution-of-telemarketing) By [Emma Wainman-Sale](https://blog.gclb2b.com/blog/author/emma-wainman-sale) | 9 February 2016 --- --- ‘Back in my day’…Telemarketing was the office based version of the door-to-door sales person. During the 1970’s, the term Telemarketing was coined on the back of its application by Bell Telephone Company (now AT&T). Telemarketers would work their way through the telephone directory with little str... [Read More ➢](https://blog.gclb2b.com/blog/evolution-of-telemarketing) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/page/50) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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