Marketing is like much else in life – you tend to get out what you put in. If you give your sales team great data to work with, they will increase sales, grow your client base, and ensure positive ROI. If, on the other hand, you give them only irrelevant, poor quality data, you’ll see only a compro...
So, marketing have created some excellent content, they’ve deployed a variety of content strategies through blogs, white papers, landing pages and social media and now they’ve generated a number of marketing qualified leads (MQLs). What happens next?
MQLs are not the same as SQL leads. MQLs are leads that have been generated through specific marketing activity, qualified as being the right fit and have the potential of converting into a customer. So, what is the best way to generate this type of lead and how do you properly qualify them?
Question: How can I turn an MQL into an SQL?
Answer: Teamwork
Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a service level agreement...
Que the bad sales and marketing joke! But what are the key differences between a prospect, an MQL and an SQL?
In many organisations there is often a bit of tension between marketing and sales, especially when it comes to the thorny subject of lead generation. Although both departments are ultimately leading towards the same goal, they often have different ideas on how to get there. At the crux of this is h...
