Definition of Outsource: ‘To relocate or transfer (jobs) to another labour market’
Although strictly true, this definition alone highlights one of the objections we face when talking to prospects. The notion of handing over a project or campaign may seem alien to some people and often marketing managers want to hold on to their campaign as tightly as possible. Working with telemarketing agencies can very much seem like an ‘us’ and ‘them’ situation to companies who have not seen the benefit of outsourcing, and companies are missing a trick.
What would you say if you got offered a qualified extension to your workforce for very little money in comparison to their perspective salaries? In essence, this is what you are doing when you outsource. Instead of relocating your project, you are merely training new ‘members of staff’ to run the campaign for you. Professional agencies will get to know your team, their core values and your services in order to deliver an effective campaign.
So, what happens once you have outsourced?
Once you have decided to outsource, your campaign does not get handed over to an agency and lost in the Bermuda triangle of telemarketing. We will get to know your company in a start-up meeting and will give you the chance to train our staff extensively to be able to take your company to your audience. As we will cover in our later blogs, we are here to build brand awareness, take you to market and support your sales; not to act as your sales team. Once a partnership has been established, we will act as an extension of your team, not an alternative.
Once your campaign has started, you don’t need to wait until the end to monitor its success. You will have a dedicated client delivery manager who can report to you as often as you like. Transparency is the key and sometimes just coming into the office and keeping up-to-date with your agents and listening in to their calls, can give you peace of mind. Through your client delivery manager, your KPI’s can be kept a close eye on and this one-to-one relationship allows you to maintain in complete control
