--- title: It's not rocket science, its more technical description: Inhouse vs outsourced telemarketing...why the fight? image: https://blog.gclb2b.com/hubfs/doc_brown.jpg --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - 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[Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog # It's not rocket science, its more technical [Emma Wainman-Sale](https://blog.gclb2b.com/blog/author/emma-wainman-sale) | 14 March 2016 Share:   - [Tweet](https://twitter.com/share) [![](https://blog.gclb2b.com/hubfs/doc_brown.jpg)](https://blog.gclb2b.com/blog/why-the-fight-0) We don’t know how to sell a flux capacitor, but if you have invented one, we can get you in front of the right people.![doc_brown.jpg](https://blog.gclb2b.com/hubfs/doc_brown.jpg "doc_brown.jpg") One of the most common objections we hear is ‘You can’t possibly sell my product/service like I can, it’s too technical’. The truth of the matter is; no, we can’t. Here at GCL, we don’t market ourselves as a sales team, we are a B2B telemarketing agency who can help you to deploy your assets where they are most effective. Most companies we have dealt with have an excellent sales team and are brilliant at converting opportunities into bottom line figures. However, where do they get the opportunities from in the first place? Some companies utilise their sales team and get them to call their long list of prospects in order to generate appointments. This method can be incredibly time consuming and a waste of your resources. Sales teams are good at exactly that; selling, so why waste their time cold calling prospects? This is where a telemarketing hybrid is the perfect solution. Telemarketing companies such as GCL Direct will do all of that legwork for you. It is not our job to sell your product, it is our job to pre-warm those leads before they land on your sale’s teams desk. By intelligent calling and nurturing, we can build your brand awareness, support your existing sales team and free up your top sales team’s time. By the time you meet, they will have a knowledge of your company, interest will have been established and you will only have to deal with the qualified leads. Here are a few examples of some of the campaigns we have delivered for our clients and generated excellent results: Fluenta: Ultrasonic solutions for flare gas measurement in the oil and gas sector. We delivered worldwide market identification, data development and primary research. Enterprise management visual surveillance solutions. We delivered database development, primary research and prospect generation / nurture into tier one enterprise and public sector. Cyber security solutions.  We delivered data development, prospect generation and nurture. We have delivered enterprise data, insight and prospect generation programmes for six of the top ten largest software vendors in the world.     [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1604661/6ea09264-092f-4344-b5b6-1478e89cbdd1.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/6ea09264-092f-4344-b5b6-1478e89cbdd1)       ### Categories - [Account Based Marketing (18)](https://blog.gclb2b.com/blog/topic/account-based-marketing) - [ai crm (1)](https://blog.gclb2b.com/blog/topic/ai-crm) - [Appointment Setting (12)](https://blog.gclb2b.com/blog/topic/appointment-setting) - [B2B Appointment Setting (18)](https://blog.gclb2b.com/blog/topic/b2b-appointment-setting) - [B2B Data (19)](https://blog.gclb2b.com/blog/topic/b2b-data) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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