When starting a new telemarketing campaign, many people think that they have to make the decision, ‘in-house or outsource?’. The truth of the matter is, why not have your cake and eat it? Like strawberries and cream, an in-house team partnered with an outsourced solution can make the perfect telemarketing hybrid.
The first point to consider is when to outsource. Do you outsource at your busiest times, or do you outsource at your quieter times to try and up your marketing game? This yearly campaign graph illustrates it perfectly:
During the summer months, Telemarketing is notoriously quiet as people are jetting off on their holidays or spending time with their families. Campaigns seem to take a back seat and generally go into the planning phase, ready for later on in the year. There is generally a spike in Feb/March to tie in with the financial year, and also in Oct/Nov as many companies run their financial year alongside the calendar year. In this case, Telemarketing activity is far from consistent and often leaves companies wondering how they should manage their Telemarketing team. You have two options; either hire a large team so that they can meet Telemarketing needs all year round, but have to deal with a redundant team for four months of the year. Alternatively, you could hire a small team who fire on all cylinders, but know that they cannot meet demand all year round. This is where outsourcing comes in. The perfect solution is to hire an in-house team which can keep up with minimum demand, and outsource during your busiest periods. Like a tap, you turn outsourcing on in times of need and turn it off when demand is low. By only paying for what you need, you have full control over both your campaign and your budget.
