How does your sales pipeline score against your nearest and dearest competitors? If you want to be successful, as well as understanding your consumers, you need to analyse the competition.
As sales people, we know that any organisation must understand the outside forces that affect a customer’s deci...
Companies that take the time and effort to carry out a sales pipeline valuation get a sense of how well they’re performing and are more likely to show increased revenue growth. So it’s definitely worth your while, but how do you measure it?
In many organisations there is often a bit of tension between marketing and sales, especially when it comes to the thorny subject of lead generation. Although both departments are ultimately leading towards the same goal, they often have different ideas on how to get there. At the crux of this is ho...
So, marketing have created some excellent content, they’ve deployed a variety of content strategies through blogs, white papers, landing pages and social media and now they’ve generated a number of marketing qualified leads (MQLs). What happens next?
MQLs are not the same as SQL leads. MQLs are leads that have been generated through specific marketing activity, qualified as being the right fit and have the potential of converting into a customer. So, what is the best way to generate this type of lead and how do you properly qualify them?
Que the bad sales and marketing joke! But what are the key differences between a prospect, an MQL and an SQL?
