‘Back in my day’…Telemarketing was the office based version of the door-to-door sales person. During the 1970’s, the term Telemarketing was coined on the back of its application by Bell Telephone Company (now AT&T). Telemarketers would work their way through the telephone directory with little str...
For those of you who read our latest blog ‘7 myths of Telemarketing’ you will realise that here at GCL, we are on a mission! After trawling the internet, we have found that Telemarketing has got itself a bad name, and we think it’s time to set the record straight once and for all! Many people have n...
Your sales pipeline indicates the health of your business and helps you to be in control of your sales figures.
How does your sales pipeline score against your nearest and dearest competitors? If you want to be successful, as well as understanding your consumers, you need to analyse the competition.
As sales people, we know that any organisation must understand the outside forces that affect a customer’s deci...
Companies that take the time and effort to carry out a sales pipeline valuation get a sense of how well they’re performing and are more likely to show increased revenue growth. So it’s definitely worth your while, but how do you measure it?
In many organisations there is often a bit of tension between marketing and sales, especially when it comes to the thorny subject of lead generation. Although both departments are ultimately leading towards the same goal, they often have different ideas on how to get there. At the crux of this is ho...
