When you run an agency solely focused on using your services to get the best results for each and every one of your clients, you sometimes need to make a concerted effort to put time and resources aside to focus on your own designs, strategies and other offerings.
This is why we are submitting the design of our new eBook “How to boost your Marketing with optimised data” for the Graphic Design Award at Hubspot’s Impact Award Q3 2016. We are incredibly proud of our team and truly believe that their work deserves recognition.
So, what did we do to showcase our awesome new services?
Firstly, we used our team of specialist writers and content producers to come up with a great eBook about how optimised data can help boost marketing efforts.
Our design team was briefed to give them clear direction on what we wanted from this particular project. We decided on a design that would stand out from everything else available on the market – something that would truly engage with the reader. The concept was to create more of an infographic than an eBook. This infographic style eBook was designed to convey the content through a linear journey from beginning to end that showed the reader that one concept could not live without the other.
How did our new design make a difference to our brand?
This was the first idea of its kind that helped us to remodel and reshape the look and feel of our brand. We’re also currently working on a new website which will be launched in July.
The result of this eBook’s new-look design and content had an immediate effect within the company. The excitement of the designers regarding the fresh look immediately spread throughout the rest of the agency.
The numbers speak for themselves and according to our recent statistics, it’s clear to see that the eBook is a success. We’ve had 164 views, 47 submissions, a 28.67% submission rate and 25 new contacts (15.24%).
We feel that this eBook is a reflection of our agency’s new brand and our evolving identity that we wish to continue to portray going forward.
Our entire team is incredibly proud of the work that went into this project, and we’re pretty sure that you will be impressed too.
Download the guide here to check it out for yourself.
