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4 Ways Telemarketing Is The Key To Successful B2B Conferences & TradeShows

Romaana Mahtey | 5 December 2018

In today’s increasingly media-saturated world, events and conferences are an important tool for B2B companies to connect in person. They offer your business many benefits, including cost-effective advertising, opportunities for networking and great potential for lead generation.


Telemarketing plays a key role in ensuring the success of the event, whether it’s before, during or after the event has taken place. Here are four ways that telemarketing can help you ensure your B2B conferences and trade shows are a success:

1. Telemarketing Can Help You Raise The Number Of Attendees For Your Event

Cold calling is one way that telemarketing can be used to increase the number of attendees. But we’re not suggesting cold calling every company in the region to get your event on people’s radar. An effective telemarketer will understand that a B2B event is beneficial to organisations in your particular industry, do research on those companies and then build a pitch around the benefits your event will offer them.

2. It Allows You To Connect With Companies & Keep Them Informed Of Your Event Beforehand

Once they have agreed to attend your event, regular calls to provide status updates will keep the event fresh in their minds, ensuring your event isn’t forgotten about.

3. It Allows You To Raise Awareness Of Your Brand During The Show

Telemarketing is a tool that can also be used to build customer anticipation during an event. By informing your prospects of where your booth is and how to find it, as well as what to expect in terms of specific events, telemarketing can help your brand stand out from the crowd.

4. It Allows You To Strengthen Relationships With Organisations By Getting Their Feedback

It is always important to follow up with attendees before the excitement of an event wears off and the memories start to fade. Telemarketing is a critical tool in getting post-event feedback, so that you know what was a success, and what you can improve upon next time around.


These are just a few of the ways that telemarketing can help make your event a success. If you'd like to find out more about how telemarketing can be used to improve the impact of your events, take a look at our guide Strategies For Maximising The Impact Of Event Communication, for more insights.

If you have any specific queries around or telemarketing and events, or if you'd simply like to find out how to enhance the growth of your B2B company through telemarketing, contact us today.

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