Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads....
When does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)?
Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these:
However you define Lead Generation, the desired end result is always the same. Leads - and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started:
More and more businesses are coming to us and asking "does Telemarketing still work"? Over the last 25 years telemarketing has got a bad reputation amongst some people, but why? A lot of the negative press comes from campaigns that go wrong and bad telemarketing practices. So what are the top 10 r...
Almost everything in inbound marketing can be measured, so why focus on conversion rates? Cost per conversion seems more useful when identifying lead generation channels that deliver ROI, and cost per acquisition is much better for determining the overall cost-effectiveness of a particular strategy....
You only have so much time, energy and budget, and if you want to ensure the highest ROI from your sales strategies, you have to be more than just effective; you have to be efficient.
