There are several ways to get a product or service to market. You can sell directly to your customers, or you can partner with other companies that help get your products to your target market. Take wine, for example. A winery can sell directly to customers – online or at the cellar door.
A successful enterprise centres on your ability to generate a healthy flow of fresh sales opportunities. With a carefully planned B2B marketing strategy, you can enhance your USP’s, ROI and business persona. Unfortunately, as many Blue Chip or SME’s will testify, it’s no longer enough to sell a qual...
Telemarketing isn’t always an easy process, it takes a great amount of planning and strategy. But when done right, B2B telemarketing can be great for your business and will lead to successful lead generation.
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In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales.
Profiling the prospects, leads and customers in your B2B contact database is the best way of making sure you are hitting the right market segments and giving yourself the best chance of real engagement. We've answered some common questions on how to get the most from your profiling projects.
