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Welcome To Our Blog

Three Golden Rules for Lead Generation

By James Crowder | 20 October 2022




A successful enterprise centres on your ability to generate a healthy flow of fresh sales opportunities. With a carefully planned B2B marketing strategy, you can enhance your USP’s, ROI and business persona. Unfortunately, as many Blue Chip or SME’s will testify, it’s no longer enough to sell a qual...

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Four Pitfalls to Avoid With B2B Telemarketing

By James Crowder | 5 September 2022




Telemarketing isn’t always an easy process, it takes a great amount of planning and strategy. But when done right, B2B telemarketing can be great for your business and will lead to successful lead generation.

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GCL named as one of top marketing agencies in Birmingham

By James Crowder | 15 June 2022




We're thrilled to have been named as one of the top marketing agencies in Birmingham by PR Expert!

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When an MQL is not an SQL and never will be!

By James Crowder | 13 April 2022




In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales.

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B2B Profiling: Questions and Answers

By James Crowder | 27 March 2022




Profiling the prospects, leads and customers in your B2B contact database is the best way of making sure you are hitting the right market segments and giving yourself the best chance of real engagement. We've answered some common questions on how to get the most from your profiling projects.

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Essential sales skills – how to dodge the gatekeeper

By James Crowder | 4 February 2022




Top-level decision-makers are hard to pin down. They’re constantly short on time, and almost always on the move. And, as if these factors didn’t make it hard enough for salespeople to secure a meeting with high-level executives, they also have gatekeepers – secretaries and personal assistants – wh...

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