--- title: GCL B2B's Marketing Blog | James Crowder (2) description: Writing about all things inbound and outbound B2B Marketing. (2) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](http://dma.org.uk/uploads/556c1c72bbc4f-buying-and-selling-data-toolkit-v2_556c1c72bbba3.png)](https://blog.gclb2b.com/blog/data-buying-guide-how-to-buy-b2b-data) ## [Data buying guide: how to buy B2B Data](https://blog.gclb2b.com/blog/data-buying-guide-how-to-buy-b2b-data) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 11 April 2024 --- --- ##### **To Buy or Not to Buy?** Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions – data is one of your key tools and should be the raw material used to drive sales through intelligence led deci... [Read More ➢](https://blog.gclb2b.com/blog/data-buying-guide-how-to-buy-b2b-data) 0 [![Choosing Which 2022 Lead Generation Trends To Use](https://blog.gclb2b.com/hubfs/2022%20Lead%20Generation%20Trends.jpeg)](https://blog.gclb2b.com/blog/the-best-ways-to-generate-leads-in-2024) ## [The Best Ways to Generate Leads in 2024](https://blog.gclb2b.com/blog/the-best-ways-to-generate-leads-in-2024) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 28 February 2024 --- --- With 2024 well underway, marketers are optimistic about what this year will bring, with [66% expecting revenue growth](https://www.salesforce.com/form/state-of-marketing/) during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time,... [Read More ➢](https://blog.gclb2b.com/blog/the-best-ways-to-generate-leads-in-2024) 0 [![B2B Appointment Setting v1](https://blog.gclb2b.com/hubfs/B2B%20Appointment%20Setting%20v1.jpg)](https://blog.gclb2b.com/blog/how-the-right-message-will-get-you-more-b2b-appointments) ## [How The Right Message Will Get You More B2B Appointments](https://blog.gclb2b.com/blog/how-the-right-message-will-get-you-more-b2b-appointments) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 30 January 2024 --- --- We’ve said it before and we’ll say it again: [B2B appointment setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that secur... [Read More ➢](https://blog.gclb2b.com/blog/how-the-right-message-will-get-you-more-b2b-appointments) 0 [![Choosing Which 2022 Lead Generation Trends To Use](https://blog.gclb2b.com/hubfs/2022%20Lead%20Generation%20Trends.jpeg)](https://blog.gclb2b.com/blog/8-lead-generation-trends-not-to-ignore-in-2023) ## [8 Lead Generation Trends Not to Ignore in 2023](https://blog.gclb2b.com/blog/8-lead-generation-trends-not-to-ignore-in-2023) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 9 January 2023 --- --- As 2023 gets underway, marketers are optimistic about what the next 12 months hold, with [66% expecting revenue growth](https://www.salesforce.com/form/state-of-marketing/) during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time... [Read More ➢](https://blog.gclb2b.com/blog/8-lead-generation-trends-not-to-ignore-in-2023) 0 [![Sales-Conversations-Count.jpg](https://blog.gclb2b.com/hubfs/Blog_Images/Sales-Conversations-Count.jpg)](https://blog.gclb2b.com/blog/sales-strategy-201-make-your-sales-conversations-count) ## [Sales Strategy 101: Make Your Sales Conversations Count](https://blog.gclb2b.com/blog/sales-strategy-201-make-your-sales-conversations-count) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 13 December 2022 --- --- Sometimes it’s easy to envy B2C industries. Their products are generally sexier and the potential customer base often dwarfs that of certain niche B2B sectors like enterprise application software (EAS) providers. B2B sales cycles, on the other hand, are much longer, meaning that sales tend to trickl... [Read More ➢](https://blog.gclb2b.com/blog/sales-strategy-201-make-your-sales-conversations-count) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/Account-Based-Telemarketing.jpg)](https://blog.gclb2b.com/blog/how-b2b-telemarketing-can-drive-your-accounts-based-marketing) ## [How B2B Telemarketing Can Drive Your Accounts Based Marketing](https://blog.gclb2b.com/blog/how-b2b-telemarketing-can-drive-your-accounts-based-marketing) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 10 November 2022 --- --- No longer synonymous with cold-calls, B2B Telemarketing can generate the right type of leads for your brand, especially when combined with accounts based marketing (ABM). ABM is fishing for tuna with a line, or **[fishing with a spear](http://www.huffingtonpost.com/shail-khiyara/why-abm-will-unite-sales_b_10232162.html)** if you’re the president of marketing at Heinz, rather than fishing... [Read More ➢](https://blog.gclb2b.com/blog/how-b2b-telemarketing-can-drive-your-accounts-based-marketing) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/author/james-crowder/page/3) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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