There's a common belief that the summer months are slower than the rest of the year (except perhaps over Christmas) and so there's little point focusing on your marketing or making sales. Whether you believe this or not, we're here to tell you that summer remains as good a time as any to drive you...
Data has a very short lifespan. The constant flux in modern businesses means that people change positions and jobs frequently, and data like contact details can degrade at a rate as high as 30% per year.
So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.
Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads.
Using the potent combination of social media, blogs, landing pages and effective content management these sy...
Poor quality data can be a real problem. People change positions and jobs regularly, and salespeople frequently complain that they can’t reach prospects because their contact details are no longer valid. Add to this the problems created by duplicate copies and irrelevant data, and it becomes clear w...
