Marketing ROI is tied directly to message relevance. Consumers have no time for messages that are of no significance to them, and marketers can achieve higher engagement rates only by making their messages more relevant.
Let’s face it – Lead Generation is not a new challenge. Especially in the B2B sector, Marketers and Heads of Sales have been almost incessantly locked in the struggle to generate new opportunities – but why, with all the skills, tools and experience within B2B, is this still cited as one of the top ...
So, you saw a cheap data list and you thought to yourself “What’s the harm? It’s not expensive – no great risk. Besides, how bad can it be?” Now you’ve ordered it and want to know what it’s really worth. Here we give you three points with which you can measure the value of any data list.
Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced lead generation services.
Instead of firing out generic content to a mass audience, an account-based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts – meaning you’re more likely to connect with the customer and make a sale.
You've probably at some point heard someone say the phrase “Cold Calling is Dead”. As a marketing services agency who specialise in telemarketing, you may expect us to disagree. However, you’re in for a shock… we don’t (well not completely!).
