B2B outbound marketing might have been synonymous with cold-calls, direct mail and trade shows in the past, but it’s evolved into something a lot more powerful and applicable in today’s digital world. The thing is, it’s got a lot of new contenders – inbound marketing being the chief one.
Inbound marketing is very effective – there’s no arguing that – but it does have one nagging drawback. It relies on email workflows to nurture leads from MQLs to SQLs, and these take time – time you don’t always have.
If you are considering outsourcing your telemarketing but aren’t quite sure, we have put together 5 simple reasons why it may be the best option for your business.
As they say, ‘variety is the spice of life’.
Telemarketing agencies like GCL Direct have the benefit of choosing from a large pool of experienced Telemarketers that all have different specialisms. By outsourcing telemarketing campaigns to a company such as GCL, you are able to select from a diverse ...
Let’s face it, the terms ‘telemarketing’ and ‘telesales’ are often tossed about interchangeably, but most people don’t know the difference between the two, let alone which one they need, or which one will generate results.
Definition of Outsource: ‘To relocate or transfer (jobs) to another labour market’
Although strictly true, this definition alone highlights one of the objections we face when talking to prospects. The notion of handing over a project or campaign may seem alien to some people and often marketing mana...
