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Finding the right people for the right job

Emma Wainman-Sale | 29 March 2016

As they say, ‘variety is the spice of life’.

Telemarketing agencies like GCL Direct have the benefit of choosing from a large pool of experienced Telemarketers that all have different specialisms. By outsourcing telemarketing campaigns to a company such as GCL, you are able to select from a diverse pool of telemarketers, all with different specialisms.

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Like every company, not every telemarketer is comfortable with every campaign. Some of our team will take like a duck to water to complex technology based campaigns, whilst others will want the ground to swallow them up. Conversely, some will love data based campaigns whilst others want something juicier to get their teeth into. Luckily, everyone’s different and this is a benefit often over looked when the in-house vs outsourced battle is taking place.

By incorporating an outsourced approach, it is much easier to get the right Telemarketer with the right knowledge working on the campaign. It’s just a case of intelligent scheduling and making the most out of the skill set of each employee.

Working with an agency gives you the opportunity to scale up or scale down your efforts as required. This is something you can’t achieve with an in-house team because there is always the pressure to keep them busy. With an agency you can be far more selective about the campaigns you implement and the time you devote to each one.

If you already have an in house team, you can outsource at your busiest times, meaning that you don’t have to employ extra Telemarketers and have them redundant at your quieter periods.