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The Best Ways to Generate Leads in 2024

By James Crowder | 28 February 2024




With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time,...

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Does B2B Telemarketing Work in the Summer?

By GCL | 5 June 2023




Reading time: 6 minutes

One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.

However, this assumption is not necessarily accurate. While it is true that many people take vacations during t...

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11 Tips to Supercharge your B2B Telemarketing Results

By GCL | 23 May 2023




Reading time: 7 minutes

B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process.  However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.  

Ov...

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Why do B2B Telemarketing Campaigns Fail?

By GCL | 10 May 2023




Reading time: 5 minutes

It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline...

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In-house vs Outsourcing Cost Breakdown: B2B Telemarketing

By GCL | 19 April 2023




Reading time: 7 minutes

B2B Telemarketing is truly scalable and can typically be adapted to support the vast majority of organisations with their sales & marketing requirements, whether that be running a small targeted niche campaign into a particular sector or alternatively, a multi-lingual large-s...

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6 Tips to Choosing a B2B Telemarketing Agency You Can Trust

By GCL | 5 April 2023




Reading time: 6 minutes

Telemarketing is much more than simply making outbound calls to prospects. It involves developing an effective strategy and implementation plan, defining the target market and appropriate data, building an effectively skilled team, and constant adaptation to ensure the result...

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