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Steps to Ensure Successful B2B Telemarketing in the Digital Age

By Elizabeth Hamer | 14 July 2021




 

An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age.

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3 Reasons Your Telemarketing Isn't Getting Results

By James Crowder | 30 June 2021




So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

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How to use outbound appointment setting to your sales advantage

By James Dixon | 25 June 2021




As much as we'd love to have all our lead requirements produced from inbound enquiries, the reality is that most companies need to include an element of outbound methods to meet their lead generation targets. Appointment making falls snugly into this remit and is an important part of the sales pr...

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Outdated or indispensable? Why telemarketing isn't working in your digital strategy

By GCL | 23 June 2021




Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.

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How The Right Message Will Get You More B2B Appointments

By Romaana Mahtey | 28 April 2021




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that se...

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Four Traits All Successful B2B Demand Generation Campaigns Have In Common

By Scott Barr | 28 April 2021




Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing i...

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