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Welcome To Our Blog

How Can Telemarketing Support Business Development?

By essential | 22 February 2013




Business Development can be supported by strategic and tactical telemarketing campaigns which utilise intelligent data insight, builds strong relationships with potential prospects, and actively combines online and phone-based dialogue engagement techniques to support and grow sales leads and indire...

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Why Should Businesses Consider Telemarketing?

By essential | 15 January 2013




Telemarketing is increasingly being pushed aside in favour of modern-day digital marketing techniques, but this is a huge mistake. What many businesses don’t realise is that telemarketing – when done correctly – can generate high quality sales-ready leads which in turn generate a healthy growth in s...

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How to Optimise for Demand Creation

By essential | 9 January 2013




In today’s competitive market place, it’s essential that you have the edge over your competitors in order to receive valuable leads which will inevitably lead to a steady growth and healthy pipelines. Demand generation or creation (as it has been dubbed in the industry) supplies this edge, and whils...

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Accelerate Sales Pipeline & Improve Revenue Stream with Demand Creation

By essential | 7 January 2013




In the current economic climate many businesses are noticing a significant drop in sales, which is very worrying at this time of the year. At GCL Direct we believe that we can help generate hot leads to accelerate the sales pipeline and improve your revenue stream; and how do we believe that we can ...

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What is the Difference Between Good & Bad Lead Nurturing?

By essential | 3 January 2013




The difference between good and bad lead nurturing is the method by which you generate a relationship with the prospect. At GCL direct we believe that continual interaction with the prospect is essential, using a multitude of channels to maintain the prospect’s interest.

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GCL Direct; What Makes a Market Leader?

By essential | 24 December 2012




At GCL Direct we have established an enviable reputation as market leaders, founded on our in-depth industry knowledge and ability to accelerate sales opportunities and generate revenue with high-quality lead generation. Simply put, we are extremely good at what we do – but what makes us different f...

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