--- title: How is the Success of Telemarketing Tracked? description: Learn how the team at GCL Direct track the success of their telemarketing campaigns and read this post which explains the various tracking systems in place. --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - 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[essential](https://blog.gclb2b.com/blog/author/essential) | 10 April 2013 Share:   - [Tweet](https://twitter.com/share) Telemarketing supports sales teams across the world and is critical to the new business success of many large and small businesses, but for telemarketing to really work it must demonstrate its short and long term success – not just by meetings booked or leads found, but by business won and client spend. To actively monitor the success of a campaign, tracking systems need to be implemented. This is the same for telemarketing, which is why we at GCL Direct have a wide range of tracking systems in place, providing our clients with an accurate and transparent insight into the success of their telemarketing campaign. ## Numbers Telemarketing relies on a delicate quality/ quantity balance and conversion rates from dial to decision maker, decision maker to lead, and lead to closure have never been more important. GCL use a core contact suite with intelligent, built in reporting that allows the core success metrics to be tracked for all campaign activity. Knowing your numbers is critical to the success of any telemarketing activity and enables our clients to track, monitor and ultimately improve the performance of their telemarketing budget. ## Voice Recording and Quality Great numbers and conversion are only half (if that) of the story, quality opportunities that turn into real orders for our clients are the key. GCL use voice recording as a key part of call tracking and it enables us to track the performance and quality of the conversations our telemarketers have with potential prospects. Through regular audits and on-going training we have developed the skill-set of our telemarketers to a point where they are extremely effective at building a strong relationship with prospects and capable of establishing quality leads. Call tracking allows us to monitor the success of the conversations we have with the prospects, providing accurate insight into the leads we generate, by sharing these with our clients we enable a feedback loop that removes any “grey area” and lets our clients share feedback with our team directly. ## Cumulative Tracking This allows our clients to monitor the efficiency of our telemarketing teams, providing an accurate insight into the team’s performance and identify where bottlenecks and waste appears. Lead and cycle times allows us to manage our teams, providing on-going support to ensure that your campaign remains on track. ## Lead Scoring To allow you to priorities your leads, we provide lead scoring. This is where we effectively rank the prospect, giving you the information to identify at a glance the perceived value of each lead – this is done by using both explicit and implicit information. Your sales department have accurate insights regarding the prospect. ## Pipeline Tracking This is an on-going form of tracking which allows us to demonstrate the new business we have helped to generate. This highlights our worth and the value of the services we offer. As we’re building information directly from your teams’ forecast our tracking offers our clients complete transparency and real, demonstrable value from your investment. Through the combination of these tracking systems we are able to deliver real-time and retrospective tracking results. These results provide core information about your business and your prospect base; enabling you to forecast future ROI. For more details call us today on 0121 452 2020. ###### Related articles - How Can Telemarketing Support Business Development? (gcldirect.com) - Is Telemarketing Right for My Proposition? (gcldirect.com) - Why Should Businesses Consider Telemarketing? 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