---
title: GCL B2B's Marketing Blog (63)
description: Writing about all things inbound and outbound B2B Marketing. (63)
---

[![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com)

- [About Us](https://gclb2b.com/about-us/)
- [Our Services](https://gclb2b.com/our-services/) 
    - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) 
          - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/)
          - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/)
          - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/)
          - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/)
          - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/)
          - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/)
          - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/)
    - [Data Services](https://gclb2b.com/our-services/data-services/) 
          - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/)
          - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/)
          - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/)
          - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/)
          - [Database Building](https://gclb2b.com/our-services/data-services/database-building/)
          - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/)
          - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/)
    - [Market Research](https://gclb2b.com/our-services/market-research/) 
          - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/)
    - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/)
- [News](https://blog.gclb2b.com/blog)
- [Resources](https://gclb2b.com/resources/)
- [Careers](https://gclb2b.com/careers/) 
    - [Open Positions](https://gclb2b.com/careers/open-positions/)
- [Contact Us](https://gclb2b.com/contact-us/)

- [About Us](https://gclb2b.com/about-us/)
- [Our Services](https://gclb2b.com/our-services/) 
    - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) 
          - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/)
          - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/)
          - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/)
          - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/)
          - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/)
          - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/)
          - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/)
    - [Data Services](https://gclb2b.com/our-services/data-services/) 
          - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/)
          - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/)
          - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/)
          - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/)
          - [Database Building](https://gclb2b.com/our-services/data-services/database-building/)
          - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/)
          - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/)
    - [Market Research](https://gclb2b.com/our-services/market-research/) 
          - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/)
    - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/)
- [News](https://blog.gclb2b.com/blog)
- [Resources](https://gclb2b.com/resources/)
- [Careers](https://gclb2b.com/careers/) 
    - [Open Positions](https://gclb2b.com/careers/open-positions/)
- [Contact Us](https://gclb2b.com/contact-us/)

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- [Home](http://www.gcldirect.com/)
- [Services](http://www.gcldirect.com/lead-generation-services) 
    - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) 
          - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/)
          - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/)
          - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/)
          - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/)
          - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/)
    - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) 
          - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/)
          - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/)
          - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/)
          - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/)
          - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/)
          - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/)
          - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/)
          - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/)
          - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/)
          - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/)
    - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) 
          - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/)
          - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/)
          - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/)
          - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/)
          - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/)
          - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/)
    - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/)
- [About](http://www.gcldirect.com/company-profile/)
- [Resources](http://www.gcldirect.com/resources/)
- [Careers](http://www.gcldirect.com/careers) 
    - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/)
- [Blog](https://blog.gclb2b.com/blog)
- [Contact](http://www.gcldirect.com/contact/)

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### Welcome To Our Blog

[![](https://blog.gclb2b.com/hs-fs/file-3659399465-png/blog-files/fig-1-300x220.png)](https://blog.gclb2b.com/blog/info/transform-your-pipeline-in-12-weeks)

## [Transform your Pipeline in 12 weeks...](https://blog.gclb2b.com/blog/info/transform-your-pipeline-in-12-weeks)

 By [Jenny](https://blog.gclb2b.com/blog/author/jenny) | 26 March 2014

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**Where is your business coming from? Transform your Pipeline in 12 weeks** It’s no secret that B2B sales cycles can be complex and demanding, require experience and expertise to develop and can be frustratingly long winded. So when B2B Sales teams spend valuable and expensive time trying to sniff out t...

[Read More ➢](https://blog.gclb2b.com/blog/info/transform-your-pipeline-in-12-weeks)

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## [How Telemarketing Can Boost Your Profits](https://blog.gclb2b.com/blog/info/telemarketing-boost-your-profits)

 By [essential](https://blog.gclb2b.com/blog/author/essential) | 16 September 2013

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Here at GCL Direct we use an effective and direct approach to telemarketing for a variety of industries. Our way of generating leads has seen astounding results for a whole range of businesses and is proven to work efficiently. Thanks to our help, the profit margins for many businesses have increase...

[Read More ➢](https://blog.gclb2b.com/blog/info/telemarketing-boost-your-profits)

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## [Lead Generation FAQs](https://blog.gclb2b.com/blog/info/lead-generation-faqs)

 By [essential](https://blog.gclb2b.com/blog/author/essential) | 13 September 2013

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Our experienced team here at GCL Direct are constantly producing great results for a number of companies within both telemarketing and lead generation. When we have clients approach us regarding what we can do for them, they often have a variety of questions for us to answer. So we have compiled a l...

[Read More ➢](https://blog.gclb2b.com/blog/info/lead-generation-faqs)

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## [Transforming Your Pipeline with Our Help](https://blog.gclb2b.com/blog/info/transforming-your-pipeline-with-help)

 By [essential](https://blog.gclb2b.com/blog/author/essential) | 11 September 2013

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Here at [GCL Direct](http://www.gcldirect.com/) we operate with a new and unique way of dealing with your sales strategy. Our telemarketing team can give you results that you could never have imagined by implementing this system. By using a system of stages, your pipeline will be more targeted and no doubt more successful than ...

[Read More ➢](https://blog.gclb2b.com/blog/info/transforming-your-pipeline-with-help)

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## [Would Telemarketing Work for Me?](https://blog.gclb2b.com/blog/info/would-telemarketing-work)

 By [essential](https://blog.gclb2b.com/blog/author/essential) | 11 September 2013

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At GCL Direct, we are often asked by a variety of companies, covering a wide range of industries, if telemarketing would work for them. If you are looking to approach potential clients or investors and would like to increase your level of business using a highly experienced team, then the answer wou...

[Read More ➢](https://blog.gclb2b.com/blog/info/would-telemarketing-work)

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## [Maximising Your Investment by Using External Telemarketing Services](https://blog.gclb2b.com/blog/info/maximising-your-investment-using-external-telemarketing-services)

 By [essential](https://blog.gclb2b.com/blog/author/essential) | 20 August 2013

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When it comes down to it, the main thing you want from your business is a profit. As you expand, you expect profit margins to be significantly larger. However, this is not always the case depending on your cash flow, investments and performance. There are many ways to make cuts, one of which is to o...

[Read More ➢](https://blog.gclb2b.com/blog/info/maximising-your-investment-using-external-telemarketing-services)

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### Categories

- [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing)
- [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation)
- [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation)
- [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing)
- [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing)

### RESOURCES

![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg)

[How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql)

![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg)

[How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches)

![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg)

[The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation)

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