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Welcome To Our Blog

How Can Telemarketing Be Used to Achieve Sales Objectives

By essential | 21 December 2012




The economic climate has led to an emphasis on sales and one way you can comfortably achieve your sales objectives is via telemarketing. At GCL Direct our telemarketing services support our ability to produce a healthy pipeline of leads, which in turn present sales-ready prospects to improve annual ...

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B2B Lead Generation: Best Practice Techniques

By essential | 17 December 2012




As a market leader in telemarketing and lead generation we appreciate that effective B2B lead generation relies heavily on prospect understanding and interaction; simply put, best practice techniques need to be enforced for quality lead creation. Understandably this is something we ourselves practic...

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Telemarketing and The Power of The Human Touch

By essential | 30 November 2012




The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losi...

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Telemarketing Vs Telesales: What is the Difference

By essential | 31 October 2012




telemarketing and telesales – two very different terms which often get confused with one another; which is why we’ve decided to dispel the myth and set the facts straight.

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Sales Lead Generation for New Businesses

By essential | 24 September 2012




The world of business can be a difficult place to navigate, and whether you’re a firm that’s been established for many years or are a new start-up, finding new custom can often be struggle. One solution that is sure to give your business a boost is sales lead generation and we here at GCL Direct hav...

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What Percentage of Sales Lead Generation Converts to Sales?

By essential | 14 September 2012




Asking what percentage of sales lead generation converts to sales is very much like asking how many fish can be caught in a day. It is as much up to the expertise of the telemarketing service (the fisherman) as it is the actual amount of leads (or fish) that are out there – it is all about knowing w...

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