A Practical Guide to Lead Generation - Coming Soon
Do you agree or disagree with the following statement?
What Has Happened to Lead Generation Campaigns?
Build it and they will come. Unfortunately that seems to be the mantra of a lot of B2B businesses these days “We’ve built this really cool landing page and created this amazing video with an interactive guide to our products but no one’s bought anything”. Sure they may post some links via twitter or...
Lead Generation ≠ Marketing Automation
Just what do we class as lead generation these days? Type “Lead Generation” into a search engine and the top results will be from marketing automation platforms such as Marketo, Pardot, and Eloqua . But is lead generation all about automating your digital world?
Now it's Personal
We marketers love our buzzwords and the latest one seems to be personalisation, but what does it mean and how can we use it in B2B marketing?
Opting In to EU Data Protection
How will the new EU Data Regulations affect us as B2B marketers? Is there anything we can do to prepare?
The change in EU regulations have been a long time in the making but rest assured they will be with us in no time at all. In fact the ICO have already been given more powers to crack down on nui...
