Lead Generation is the greatest challenge for 78% of B2B Marketers and yet Social Media was ranked as the 2nd most important trend in 2014 with almost half of us planning to increase budgets for Social this year.
So - how do we align these two competing giants to keep the Sales flowing and the revenues growing? If your Telemarketing, Internal Sales or Field Sales aren't using Social for Lead Gen you could be missing out on valuable Leads!
For more insight on making Social work to generate more Leads for your business get our Best Practice Success Guide today
3 tips for generating Leads through Social
It's not a magic solution and social doesn't work without YOU! Map your lead flow through Social channels and define where proactive Sales actions need to kick in.
Give value - use good content and insight to build your following and increase awareness around your message.
Make contact and be contactable! Be ready to reach out to prospects and ensure that your email and phone details are listed clearly and openly.
