How will the new EU Data Regulations affect us as B2B marketers? Is there anything we can do to prepare?
The change in EU regulations have been a long time in the making but rest assured they will be with us in no time at all. In fact the ICO have already been given more powers to crack down on nuisance callers all be it mainly in the B2C sector.
The impact of the new regulations on direct marketing across both B2C and B2B has been described as “catastrophic” with a few commentators predicting the death of both email marketing and telemarketing as we know it.
But can this be true? Is there no hope for our carefully crafted prospect databases? How will we generate leads in the future?
We all know that whilst digital marketing is a great tool for attracting potential clients, that it takes real human interaction to qualify prospects and nurture leads to become sales.
All may not be lost, in GCL Direct's latest publication find out how you can transform your existing database into a lead generation machine by using Opt In techniques that comply with the proposed EU Regulations.
