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12 Customer Acquisition Facts

By sam | 22 October 2015




The Customer Acquisition Barometer published by the Direct Marketing Association in association with The Media Octopus is packed full of insights about how both business-to-consumer (B2C) and business-to-business (B2B) companies acquire their business. These are 12 of the most interesting facts and...

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The Secrets of Effective B2B Data

By sam | 13 October 2015




How you manage and work your B2B data is at the heart of any good marketing strategy. Whether you operate in the B2B or B2C world; accurate, clean and secure data is the lifeblood of any company. Through understanding your data you should have a good knowledge of your existing customers, what their...

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The Reality of Pay Per Lead

By sam | 30 September 2015




All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fi...

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Bridging the Great Divide

By sam | 8 September 2015




When it comes to sales leads and the quality of those sales leads there has always been a conflict between Sales and Marketing but with a little collaboration and a lot of qualification, there’s no reason why this conflict can’t be dealt with to the best interests of both parties.

We all know that ...

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Sales Nav

By sam | 2 July 2015




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It's Marketing Jim, But Not as We Know It!

By sam | 30 June 2015




Marketing automation is not new and it’s safe to say the honeymoon period is well and truly over. Much to a lot of CEOs disappointment everybody now understands that automation platforms cannot replace the whole marketing team, however, they can make life a whole lot easier and our marketing and lea...

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