Last week we published our article on how to get the most from you prospect database by applying our Lead Nurture best practices. Following on from this we thought we'd share with you our top tips for effective Lead Nurture :
Each nurture campaign needs to be tailored and bespoke to your audience, ...
The new EU Data Protection regulations are coming whether we like it or not. But how will it affect us as B2B marketers? Is there anything we can do to prepare?
The change in EU regulations have been a long time coming and although they have been pushed further and further right by Brussels rest as...
What is the next big thing in Marketing Technology? Always keen to stay ahead of the game GCL Direct's Head of Data went along to the TFM&A event at the London Olympia to find out what the future has in store.
The world of marketing has changed dramatically over the last 5 years with digital and co...
What do you do when your prospect isn't ready to buy?
Not every prospect you reach out to will be in a sales ready position the exact moment you contact them, many of them may not be ready to buy for weeks, months even.
But this doesn't mean you should forget about them. Once you have gone to the t...
Companies publish so much information online these days that you may think all you need to do to understand a potential customer is quickly Google them. But although the likes of Linked In and Twitter have revolutionised the way companies present and share information about themselves you would stil...
95% of marketers say Lead Nurture is important to their strategy but what does Lead Nurture really mean? How can you use it to drive results in your business? Next week GCL will launch their Best Practice guide to Lead Nurturing for B2B - check in next week for the full article or get in touch toda...
