Do you agree or disagree with the following statement?
Lead Generation is the most important function of marketing?
It will probably depend on which side of the sales and marketing fence we sit on however regardless of whether it’s at the top of our lists or not the fact is that we need to generate leads for our businesses.
At GCL we’ve been generating leads (amongst other things) for our clients for the last 25 years and although we haven’t found a magic formula that works for everyone (sorry guys!) we have picked up some extremely useful practical tips. In our Practical Guide to Lead Generation released next week we explore what makes a good lead generation campaign and what practical steps you can take to increase your leads and impress your boss.
