--- title: GCL B2B's Marketing Blog (51) description: Writing about all things inbound and outbound B2B Marketing. (51) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](https://blog.gclb2b.com/hubfs/Images/MQL_Best_Practices.png)](https://blog.gclb2b.com/blog/how-to-achieve-mql-best-practices) ## [How to achieve MQL best practices](https://blog.gclb2b.com/blog/how-to-achieve-mql-best-practices) By [Sam Crowder](https://blog.gclb2b.com/blog/author/sam-crowder) | 10 December 2015 --- --- MQLs are not the same as SQL leads. MQLs are leads that have been generated through specific marketing activity, qualified as being the right fit and have the potential of converting into a customer. So, what is the best way to generate this type of lead and how do you properly qualify them? [Read More ➢](https://blog.gclb2b.com/blog/how-to-achieve-mql-best-practices) 0 [![](https://blog.gclb2b.com/hubfs/Images/Prospect_MQL_SQL.png)](https://blog.gclb2b.com/blog/a-prospect-an-mql-and-an-sql-walk-into-a-bar-) ## [A prospect, an MQL and an SQL walk into a bar…](https://blog.gclb2b.com/blog/a-prospect-an-mql-and-an-sql-walk-into-a-bar-) By [Sam Crowder](https://blog.gclb2b.com/blog/author/sam-crowder) | 8 December 2015 --- --- Que the bad sales and marketing joke! But what are the key differences between a prospect, an MQL and an SQL? [Read More ➢](https://blog.gclb2b.com/blog/a-prospect-an-mql-and-an-sql-walk-into-a-bar-) 0 [![](https://blog.gclb2b.com/hubfs/Images/Why_an_MQL_is_not_an_SQL.png)](https://blog.gclb2b.com/blog/why-an-mql-is-not-the-same-as-an-sql) ## [Why an MQL is not the same as an SQL](https://blog.gclb2b.com/blog/why-an-mql-is-not-the-same-as-an-sql) By [Sam Crowder](https://blog.gclb2b.com/blog/author/sam-crowder) | 2 December 2015 --- --- Sales and marketing are the same but different. Both want to bring in new business however; they are responsible for completely [different ends of the sales funnel](https://blog.gcldirect.com/blog/when-does-an-mql-become-an-sql). Marketing are responsible for the attract phase of the sales funnel. They have to take somebody with no prior knowledge of the business,... [Read More ➢](https://blog.gclb2b.com/blog/why-an-mql-is-not-the-same-as-an-sql) 0 [![](https://blog.gclb2b.com/hubfs/Images/Decision.png)](https://blog.gclb2b.com/blog/how-can-i-turn-an-mql-into-an-sql) ## [How can I Turn an MQL into an SQL?](https://blog.gclb2b.com/blog/how-can-i-turn-an-mql-into-an-sql) By [Sam Crowder](https://blog.gclb2b.com/blog/author/sam-crowder) | 30 November 2015 --- --- **Question**: How can I turn an MQL into an SQL? **Answer:** Teamwork Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a service level agreement... [Read More ➢](https://blog.gclb2b.com/blog/how-can-i-turn-an-mql-into-an-sql) 0 [![](https://blog.gclb2b.com/hubfs/Images/MQL_not_an_SQL.png)](https://blog.gclb2b.com/blog/when-an-mql-is-not-an-sql-and-never-will-be) ## [When an MQL is not an SQL and never will be!](https://blog.gclb2b.com/blog/when-an-mql-is-not-an-sql-and-never-will-be) By [Sam Crowder](https://blog.gclb2b.com/blog/author/sam-crowder) | 25 November 2015 --- --- In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of follow up. However, in the real world you know that leads have to be carefully sifted before you can pass them onto sales. [Read More ➢](https://blog.gclb2b.com/blog/when-an-mql-is-not-an-sql-and-never-will-be) 0 [![](https://blog.gclb2b.com/hubfs/Images/MQL_to_SQL_ratio.png)](https://blog.gclb2b.com/blog/the-theory-behind-the-ideal-mql-to-sql-ratio) ## [The theory behind the ideal MQL to SQL ratio](https://blog.gclb2b.com/blog/the-theory-behind-the-ideal-mql-to-sql-ratio) By [Sam Crowder](https://blog.gclb2b.com/blog/author/sam-crowder) | 24 November 2015 --- --- Wouldn’t it be great if you could produce a certain number of MQLs and you knew that this would automatically result in achieving your revenue targets? If only life was that simple! The ideal MQL to SQL ratio is often debated between sales and marketing and it’s one of those areas where there needs ... [Read More ➢](https://blog.gclb2b.com/blog/the-theory-behind-the-ideal-mql-to-sql-ratio) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/page/52) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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