Question: How can I turn an MQL into an SQL?
Answer: Teamwork
Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a service level agreement...
In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of follow up. However, in the real world you know that leads have to be carefully sifted before you can pass them onto sales.
Wouldn’t it be great if you could produce a certain number of MQLs and you knew that this would automatically result in achieving your revenue targets?
If only life was that simple!
The ideal MQL to SQL ratio is often debated between sales and marketing and it’s one of those areas where there needs ...
The Customer Acquisition Barometer published by the Direct Marketing Association in association with The Media Octopus is packed full of insights about how both business-to-consumer (B2C) and business-to-business (B2B) companies acquire their business. These are 12 of the most interesting facts and...
How you manage and work your B2B data is at the heart of any good marketing strategy. Whether you operate in the B2B or B2C world; accurate, clean and secure data is the lifeblood of any company. Through understanding your data you should have a good knowledge of your existing customers, what their...
When it comes to sales leads and the quality of those sales leads there has always been a conflict between Sales and Marketing but with a little collaboration and a lot of qualification, there’s no reason why this conflict can’t be dealt with to the best interests of both parties.
We all know that ...
