For those of you who read our latest blog ‘7 myths of Telemarketing’ you will realise that here at GCL, we are on a mission! After trawling the internet, we have found that Telemarketing has got itself a bad name, and we think it’s time to set the record straight once and for all! Many people have negative perceptions of Telemarketing, whether that be through a previous bad experience or no experience. Hopefully, by the end of this blog, we can help you to see the benefits of Telemarketing and how it can be a vital piece of the marketing jigsaw puzzle.
The most common misconception of Telemarketing is: Telemarketing = lack of structure + cold calling. Granted, this is the case for some Telemarketing providers and perhaps this is why it has such a poor reputation. When executed properly, Telemarketing consists of structured, targeted campaign delivery. The key is to work closely with prospects to find out how to build their pipeline effectively and deliver the maximum ROI. There is no winning formula for a perfect Telemarketing campaign as they are all so different, but by doing research, telemarketers are able to speak to the right people at the right time.
One concern that we often hear is the fear of losing control over a campaign as it has been outsourced. We want to do a good job and get you the leads you want, but why wouldn’t we want to share this news? Similarly, if we’re not doing something quite right, we also want to hear about it. Reporting is key and by communicating as often as a client wants, you are building that all important relationship.
We often hear ‘My product/service is too complicated; how can an external company sell on my behalf?’. This is correct, we can’t. A telemarketers’ role is not to sell directly to the end user. A good telemarketer will focus on the advantages and uses of your product/service as opposed to the technicalities. If the prospect probes for more information, they are obviously interested…over to you!
