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Welcome To Our Blog

The Advantages Of Using B2B Telemarketing For Events

By Elizabeth Hamer | 3 February 2021




You’ve got a killer idea for an event that’ll enhance every other marketing effort you’ve been nurturing over the last quarter. Whether it’s a keynote speech followed by a gala dinner, an industry convention, or simply a product launch, ensuring that it’s well attended is key (have a read of our p...

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How to Use Effective Appointment Setting to Fill your Sales Pipeline

By GCL | 3 February 2021




Reading time: 9 minutes

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Why A Multichannel Approach Is Important For Promoting Events & Conferences

By Jenny Reardon | 27 January 2021




Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.

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Three Smarketing Metrics to Embrace

By Jenny | 18 January 2021




As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring certain relevant metrics can enable you to see which marketing programs are working and which are not.

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Smarketing: how quality data helps bridge the sales and marketing divide

By Jenny Reardon | 12 January 2021




Ever since the first marketers left the sales table to create their own little cool crowd, there has been a gap between the two departments. Despite the show of unity they put on for the CEO and board of directors, they rarely see eye to eye or pursue the same goals.

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War of the Worlds: Sales vs Marketing

By James Dixon | 7 January 2021




Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of thi...

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