Three Smarketing Metrics to Embrace

As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring certain relevant metrics can enable you to see which marketing programs are working and which are not.

Smarketing: how quality data helps bridge the sales and marketing divide

Ever since the first marketers left the sales table to create their own little cool crowd, there has been a gap between the two departments. Despite the show of unity they put on for the CEO and board of directors, they rarely see eye to eye or pursue the same goals.

War of the Worlds: Sales vs Marketing

Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of thi...

How to create an everlasting sales pipeline

Imagine all the revenue you could bring in with an everlasting sales pipeline?

Well, to make that happen you’ve got to have a plan. Sales are well known for coming up with cunning plans and to get your sales pipeline consistently delivering, you need to focus on three main areas – fresh data, keepin...

5 Tips For Growing Your Business During Tough Economic Times

Even the greatest businesses can struggle during economic downturns, which can arrive quickly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.

In this blog, we share 5 tips to ensure your B2B bu...

Smarketing: Four Steps to Align Sales and Marketing

 Sales and Marketing are like Batman and Superman. They might have their differences, but they need to work together to achieve an overarching goal.