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Are virtual events effective in a B2B marketing strategy?

By GCL | 10 February 2021




In this last year, all manner of events have been cancelled or postponed worldwide, from local festivals to major sports championships. And it's happened in the business world too. But just because you can’t host your event in person, doesn’t mean you should cancel it completely.

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The Advantages Of Using B2B Telemarketing For Events

By Elizabeth Hamer | 3 February 2021




You’ve got a killer idea for an event that’ll enhance every other marketing effort you’ve been nurturing over the last quarter. Whether it’s a keynote speech followed by a gala dinner, an industry convention, or simply a product launch, ensuring that it’s well attended is key (have a read of our p...

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How to Use Effective Appointment Setting to Fill your Sales Pipeline

By GCL | 3 February 2021




Reading time: 9 minutes

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Why A Multichannel Approach Is Important For Promoting Events & Conferences

By Jenny Reardon | 27 January 2021




Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.

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Three Smarketing Metrics to Embrace

By Jenny | 18 January 2021




As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring certain relevant metrics can enable you to see which marketing programs are working and which are not.

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Smarketing: how quality data helps bridge the sales and marketing divide

By Jenny Reardon | 12 January 2021




Ever since the first marketers left the sales table to create their own little cool crowd, there has been a gap between the two departments. Despite the show of unity they put on for the CEO and board of directors, they rarely see eye to eye or pursue the same goals.

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