Personas – An Advancement In Target Market Segmentation
Regardless of the channels you use, the type of content you produce, or the target market you’re trying to reach, successful messaging always boils down to one thing: relevance.
5 Steps to Buying B2B Data for the Public Sector
To Buy or Not to Buy?
Data is one of your key tools and should be the raw material used to drive engagement through intelligence led decisions. Your team will spend hours developing your outreach strategy, crafting the perfect messaging and designing assets which capture attention. But all that eff...
How To Quickly Source Marketing Data For Your Next Campaign
Big data might be regarded as a buzzword, but it’s here to stay. Marketing data and the insights that can be gleaned from it are helping business grow, attract new customers and retain current customers.
How to promote your B2B Virtual Event
Digital processes are engrained in our day-to-day business activities. As a result, virtual events have found a foothold in the marketing strategy. But without a good promotion strategy, they won’t give your company the results achievable. It’s all about communication where your event promotion is c...
Are virtual events effective in a B2B marketing strategy?
In this last year, all manner of events have been cancelled or postponed worldwide, from local festivals to major sports championships. And it's happened in the business world too. But just because you can’t host your event in person, doesn’t mean you should cancel it completely.
