Big data might be regarded as a buzzword, but it’s here to stay. Marketing data and the insights that can be gleaned from it are helping business grow, attract new customers and retain current customers.
Digital processes are engrained in our day-to-day business activities. As a result, virtual events have found a foothold in the marketing strategy. But without a good promotion strategy, they won’t give your company the results achievable. It’s all about communication where your event promotion is c...
In this last year, all manner of events have been cancelled or postponed worldwide, from local festivals to major sports championships. And it's happened in the business world too. But just because you can’t host your event in person, doesn’t mean you should cancel it completely.
You’ve got a killer idea for an event that’ll enhance every other marketing effort you’ve been nurturing over the last quarter. Whether it’s a keynote speech followed by a gala dinner, an industry convention, or simply a product launch, ensuring that it’s well attended is key (have a read of our p...
Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.
