You've probably at some point heard someone say the phrase “Cold Calling is Dead”. As a marketing services agency who specialise in telemarketing, you may expect us to disagree. However, you’re in for a shock… we don’t (well not completely!).
There's a common belief that the summer months are slower than the rest of the year (except perhaps over Christmas) and so there's little point focusing on your marketing or making sales. Whether you believe this or not, we're here to tell you that summer remains as good a time as any to drive you...
Data has a very short lifespan. The constant flux in modern businesses means that people change positions and jobs frequently, and data like contact details can degrade at a rate as high as 30% per year.
So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.
As much as we'd love to have all our lead requirements produced from inbound enquiries, the reality is that most companies need to include an element of outbound methods to meet their lead generation targets. Appointment making falls snugly into this remit and is an important part of the sales proce...
Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.
