Data has a very short lifespan. The constant flux in modern businesses means that people change positions and jobs frequently, and data like contact details can degrade at a rate as high as 30% per year.
So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.
As much as we'd love to have all our lead requirements produced from inbound enquiries, the reality is that most companies need to include an element of outbound methods to meet their lead generation targets. Appointment making falls snugly into this remit and is an important part of the sales proce...
Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.
Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads.
Using the potent combination of social media, blogs, landing pages and effective content management these sy...
Wouldn’t it be great if all the prospects you reached out to just said yes? It would probably also be easier if some of them just said no. But the reality is never that black or white and for the majority of B2B sales you will have to deal with grey answers such as “well maybe, but I’d like more inf...
