......GDPR asks how The UK’s week has been. “Horrible,” he replies. “This whole Brexit thing is ridiculously complicated”. The UK then asks how things are with GDPR. GDPR says he can’t tell him that until he’s verified he’s got adequate data protection systems.
“The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr
Now, I’m not usually a fan of paradoxes, but in the marketing industry, this one holds an important truth.
As the biggest thing in marketing since analytics, big data has drawn attention from all industries. But what is it, what do you do with it, and why do you need it?
Every January brings with it a host of blog posts predicting hot new B2B sales trends for the coming year. We’ll only know which have come to fruition at the end of the year, but recent technological advancements often hint at where B2B sales trends are headed.
As a native English speaker, it’s easy to take for granted the fact that our mother tongue has become a world language. Most places on the planet – apart from rural Mongolia, perhaps – have at least a sign or two printed in English, even if the locals can’t speak it.It’s hard for many of us to imag...