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B2B email marketing is a powerful marketing tool – it’s cost effective, measurable, generates higher ROI than other marketing methods, and with an estimated 4.6 billion worldwide email accounts, it’s possible to reach an audience far greater than that of social media.
From Chinese investment in Africa, to Starbucks’ presence in over 70 countries, businesses are always looking to expand into unchartered territories. Even the popularity of the Premier League in places as far flung as Cameroon and Thailand is a testament to the fact that if you want to sell more, y...
Sales performance is the lifeblood of all sales departments – and a sales team is only as good as the sales performance of its members. It’s a harsh reality, but salespeople must earn their keep and bring in customers.
When Apple released its new iPhone this month, the hardware changes to the beloved product put fans into a tizzy. But it’s not the missing headphone jack that has marketers worried. Beneath the phone’s shiny exterior something nefarious is stirring. You guessed it: a content blocking feature.
Inbound marketing can be a powerful means of generating new leads, but it’s a complex beast and has to be managed properly before it will deliver results.
In the need for leads, which is king? Organic media or paid media? If you asked a room full of marketers, you’d get some very varied answers. But, that’s because each type of media has its own strengths and weaknesses.
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