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Welcome To Our Blog

Why A Multichannel Approach Is Important For Promoting Events & Conferences

By Jenny Reardon | 27 January 2021




Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.

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Smarketing: how quality data helps bridge the sales and marketing divide

By Jenny Reardon | 12 January 2021




Ever since the first marketers left the sales table to create their own little cool crowd, there has been a gap between the two departments. Despite the show of unity they put on for the CEO and board of directors, they rarely see eye to eye or pursue the same goals.

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3 Steps To Scheduling Sales Appointments With The Right Decision-makers

By Jenny Reardon | 13 November 2020




The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means creativ...

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How to improve sales efficiency with quality data

By Jenny Reardon | 15 July 2020




 

Despite the fuss that marketers have kicked up about big data, there’s been significantly less enthusiasm from their sales counterparts – surprising, since data can provide the same actionable insights for sales that it does for the teams optimising their marketing strategies.

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How holistic lead generation delivers higher ROI

By Jenny Reardon | 9 June 2020




With all the inbound vs outbound arguments out there, you’d think that the two approaches are mutually exclusive, but they’re not. In fact, it’s counterproductive to think of them as separate.

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A Quick Guide To Converting More B2B Leads

By Jenny Reardon | 26 June 2019




One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).   

In this blog we’ll look at the buyer’s journey and how understanding...

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