Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced lead generation services.
Instead of firing out generic content to a mass audience, an account-based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts – meaning you’re more likely to connect with the customer and make a sale.
You've probably at some point heard someone say the phrase “Cold Calling is Dead”. As a marketing services agency who specialise in telemarketing, you may expect us to disagree. However, you’re in for a shock… we don’t (well not completely!).
There's a common belief that the summer months are slower than the rest of the year (except perhaps over Christmas) and so there's little point focusing on your marketing or making sales. Whether you believe this or not, we're here to tell you that summer remains as good a time as any to drive you...
Data has a very short lifespan. The constant flux in modern businesses means that people change positions and jobs frequently, and data like contact details can degrade at a rate as high as 30% per year.
So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.
