So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.
Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads.
Using the potent combination of social media, blogs, landing pages and effective content management these sy...
Poor quality data can be a real problem. People change positions and jobs regularly, and salespeople frequently complain that they can’t reach prospects because their contact details are no longer valid. Add to this the problems created by duplicate copies and irrelevant data, and it becomes clear w...
Big data might be regarded as a buzzword, but it’s here to stay. Marketing data and the insights that can be gleaned from it are helping business grow, attract new customers and retain current customers.
Imagine all the revenue you could bring in with an everlasting sales pipeline?
Well, to make that happen you’ve got to have a plan. Sales are well known for coming up with cunning plans and to get your sales pipeline consistently delivering, you need to focus on three main areas – fresh data, keepin...
