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Welcome To Our Blog

Accelerate Sales Pipeline & Improve Revenue Stream with Demand Creation

By essential | 7 January 2013




In the current economic climate many businesses are noticing a significant drop in sales, which is very worrying at this time of the year. At GCL Direct we believe that we can help generate hot leads to accelerate the sales pipeline and improve your revenue stream; and how do we believe that we can ...

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What is the Difference Between Good & Bad Lead Nurturing?

By essential | 3 January 2013




The difference between good and bad lead nurturing is the method by which you generate a relationship with the prospect. At GCL direct we believe that continual interaction with the prospect is essential, using a multitude of channels to maintain the prospect’s interest.

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GCL Direct; What Makes a Market Leader?

By essential | 24 December 2012




At GCL Direct we have established an enviable reputation as market leaders, founded on our in-depth industry knowledge and ability to accelerate sales opportunities and generate revenue with high-quality lead generation. Simply put, we are extremely good at what we do – but what makes us different f...

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How Can Telemarketing Be Used to Achieve Sales Objectives

By essential | 21 December 2012




The economic climate has led to an emphasis on sales and one way you can comfortably achieve your sales objectives is via telemarketing. At GCL Direct our telemarketing services support our ability to produce a healthy pipeline of leads, which in turn present sales-ready prospects to improve annual ...

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B2B Lead Generation: Best Practice Techniques

By essential | 17 December 2012




As a market leader in telemarketing and lead generation we appreciate that effective B2B lead generation relies heavily on prospect understanding and interaction; simply put, best practice techniques need to be enforced for quality lead creation. Understandably this is something we ourselves practic...

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Telemarketing and The Power of The Human Touch

By essential | 30 November 2012




The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losi...

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