The difference between good and bad lead nurturing is the method by which you generate a relationship with the prospect. At GCL direct we believe that continual interaction with the prospect is essential, using a multitude of channels to maintain the prospect’s interest.
Data Insights
It’s essential to have an understanding of the prospect, and this is achieved through data analysis which effectively filters the prospects into categories. This allows us to identify sales-ready opportunities and stalled opportunities which need nurturing. Having the wrong information can be disastrous – it can affect the relationship with the prospect, confuse them and make a bad impression.
Lead Nurturing; Good Vs. Bad Practice
Relying solely on automated marketing is extremely dangerous – you have no way of building a relationship with the prospect. Good lead nurturing practice lends itself to automated marketing and human interaction. Having the human touch builds a relationship with the prospect, you can then relay a personable message which allows you to effectively leverage your marketing budget to avoid wasted leads.
At GCL Direct we pride ourselves on building a tailored plan for each of our clients, developed through data insights and knowledge of the prospect. This allows us to contact and nurture the prospect through a multitude of channels, maintaining the prospects interest and nurturing them into a sale ready lead.
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